The growing importance of Marketing Operations, now considered the “nerve center” of marketing, is a relatively recent occurrence. Owning measurement, monitoring and strategy/planning initiatives, Marketing Operations delivers visibility into an organization’s productivity and closed loop performance.
Designed for the marketing operations manager and executive, this series of research briefs focuses on the emergence of Marketing Operations and its increasing adoption of demand and sales funnel analytics to drive best-in-class performance and deliver competitive differentiators.
| Archivo | Idioma | Autor | Tamaño de archivo |
|---|---|---|---|
 Forward Thinking Marketing |
Inglés | IBM | 806 Kb |
