Find behavior patterns within their data through data mining
Data Mining is the process by running analysis algorithms that can detect patterns and correlations existing in the data that would otherwise be hidden.
Segment their customer groups based on their behavior through procedures grouping (clustering) or estimate the effectiveness of their campaigns based on historical analysis of cause-effect relationship are some of its practical applications.
Discover existing patterns of behavior in their historical information to anticipate the consequences of their future actions.
Corporate Analysis applications :
- Effectiveness of Marketing Campaigns
- Customer segmentation
- Acquisition and retention
- Value Management of the client’s life
- Managing sales channels
- Optimization of cross-selling (cross-sell) and increased sales (up-sell)
- Analysis campaign optimization promotions
- Merchandising
- Fraud Detection and Prevention
- Maximizing Fiscal revenue
- Manage compliance-related matters and detect improper payments
- Support efforts against money laundering
- Combat other forms of fraud, waste and abuse
- Risk Management
- Detailed analysis of the creditworthiness of potential customers
- Successfully calculate the level of risk associated with a potential insurer, and identify the appropriate premium to apply
- Instantly determine the parties’ insurance that can be resolved quickly for approval and which need greater monitoring
- Market Research
- Understand the market perception about your brand Perform effective management categories
- Develop product features with Confidence
- Carry out competitive analysis
- Health and Public Safety
- Protection of national security
- Fighting crime and fulfill other duties of law enforcement
- Curb outbreak through syndromic surveillance
- Administrative and Institutional Research
- Anticipating registration programs and / or use
- Counseling programs and improving its effectiveness
- Develop a strong support among students, legislators and the organization in which you work
- To forecast budget needs
- Comply with the reporting requirements
- Administration Feedback
- Optimize business processes and take action in a timely manner
- Promote better and more valuable customer interactions and through multiple channels
- Centralize management initiatives of responses from customers, while saving resources and encourages the integration with other systems and applications
