Economic Analysis of Return on Commercial Campaigns
Usually companies measure the activity in the commercial campaigns , but do not have the technological tools to measure the economic performance of the same . As an example we make the following question: What benefits can you get your company with a 10% increase in commercial budget for your advertising campaigns ? Most companies are not able to answer this question, which means that they have no control over the results of their marketing campaigns. By measuring financial business metrics correlated with their marketing campaigns can you measure the impact and economic return of the same . It is possible to measure the impact no matter what media use , TV , Radio, Billboards Post , Internet or any other communications channel to potential customers.
Why measuring the ROI of your campaigns?
Able to monitor the results of their marketing campaigns is a means to ensure you make the right decisions that improve campaign ROI . Measuring ROI is not intended to say that campaigns are working and which are not , is to know which campaigns work best , to continue on the path of what we know best result given the company are . A reliable projection of marketing is the most important step for the company to make the marketing a revenue generator , not a cost center. Plan your campaigns
Through historical analysis of your campaigns , you can plan the optimal values for the execution of your next campaign :
- Type marketing year
- Media in which the campaign is conducted
- Investment optimal monetary
- Duration of the campaign
- Penetration of the campaign
If you are interested in learning more about this topic please contact us to explain you how this can be implemented for your company.
